Do You Want TaTango?

Some readers have asked where I get my info on some of the cool websites I write about; it’s called  Website Magazine.  I get a daily email, but you can choose to get a weekly summary or even an RSS feed to your reader.  I think it has great updated news on all things website related. It’s so hard to keep up with all of it on your own, so I use them to do it for me.  Here’s the lastest it of info that shocked me!   
A recent DMA report shows that out of 800 U.S. mobile phone users surveyed, 70 percent responded to a marketing text message, while just 41 percent responded to a survey and 30 percent to email offers.
Wow!  70% response to text marketing.  That’s huge.  Now I’m not sure what th basis for the study consisted of but that’s a big number regardless. With this info also came the introduction of a Twitter like website/service Tatango. With Tatango you can get a free service + their ads or an ad-free service for a small fee.  I checked it out. It looks cool, with some great features coming like pre-scheduled texting. Who knows if they would have the same issues as Twitter with up time & capacity, but the downside is the free service has ads that go out with your text. That’s enough to keep me from trying it right now.
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Here’s the full article below…


Easy SMS Campaigns with Tatango

There’s no denying that text messaging has become a mainstream form of communication in the United States. A recent DMA report shows that out of 800 U.S. mobile phone users surveyed, 70 percent responded to a marketing text message, while just 41 percent responded to a survey and 30 percent to email offers. Whether because of the novelty factor or the proximity of mobile devices to users, businesses have a big opportunity to market to a highly captive, opt-in audience by using SMS.

Tatango provides a capable and cost-effective way to reach out to the texting generation. With Tatango, you set up an account and a group – this is the title of the text message your contacts will see – start inviting members to your group, and start collecting phone numbers. An unlimited amount of text messages can be sent with both the free and pro versions, but the free version does contain limited advertising. With the pro version (starting at $4.95 per month) you can eliminate the advertising and Tatango branding and offer a couple of interesting ways to get users to sign up.

  • Keywords – offer users the option to text a keyword to your account and they will be automatically enrolled in your group.
  • Widgets – create a widget and customize it to match the look of your site. You can then embed that widget in your website, blog or any number of social networks. See the example below, from a celebrity gossip blog.

Using keywords, adding additional groups and ad-free messaging are upgrades to the pro version and range in cost from $15 to $29.95 per month. Once your account is set up, you’re ready to start marketing via SMS. Log in to your account, write your message and select individuals from your group to text. Click a button and almost instantly, your subscribers

The possibilities are wide open. Send alerts to a new blog post, coupon codes for a new product, acknowledge information requests or orders, provide a cilckable phone number and send links to your website. If it can be done with about 100 characters, you can text it.

It’s important to keep in mind that the mobile device is a very personal item. Therefore, it’s a good idea to include an opt-out in your messages. Tell your subscribers to send a return text of “stop” and Tatango will automatically remove them from your list. Even if your subscribers send a text in plain language such as “stop texting me,” Tatango will find that message and remove them from your list.

Currently, Tatango is in private beta. But as an exclusive to Website Magazine readers, if you email with “Website Magazine” in the subject, you can get one of 50 available invites and start exploring the opportunities.


One thought on “Do You Want TaTango?

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